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Ideas for preparing to win a listing
Many agents find success in engaging the Seller in the pre listing process. Getting them to fill out some forms and answering questions gets them involved and become part of the process with you. Also, with the right questions, you can more quickly and accurately find out just what the seller's motivation is for moving and what is concerning them the most in the process. KNOWLEDGE IS POWER and with this knowledge you can focus on their issues/concerns. You will get more listings, faster.
Next in this process is asking the seller why they bought this home. In my experience, many times, the future buyer of the home is a lot like the seller. Focus on those feature that caused the seller to buy the home.
The link below is a sample pre-listing package. Customize this to fit your style.
NEW - JUST ADDED
Here are some market share numbers to put in your presentations
Listing Side Companies
Selling Side Companies
Listing Side RE/MAX Offices
Selling Side RE/MAX Offices
When a listing is placed in MRIS, we have a contract with List Hub. This company sends all our company listings out to many different web sites. You can create a marketing flyer with up to date information and you can monitor clicks back from most of the web sites. This is great information to provide to your sellers for your marketing activity.
Never forget to talk about the power of RE/MAX and the big balloon on your listing appointments. There are continually new marketing pieces begin added to MainStreet. Check back often for updates.
You should add some sample marketing pieces to your listing book. This is quick and easy using the RE/MAX Design Center. Go to RE/MAX MainStreet and click on "Design Center" under "Hot Links"
Some of our most successful listing agents carry with them a three ring binder with lots of stuff - pages of stuff. Carrying a resource book with lots of pages does not mean you will refer to them all, only a select few, but having lots of pages makes you look like you have tons of resources at your fingertips. One item that can fill many pages is our market dynamic graphs.
Some other great research to know and include in your presentation kits is current market data. The National Association of REALTORS had tons of research at your disposal. You can find this info here:
ON LINE TOOLS
If you have the opportunity to show a web page during your listing presentation, here are a few not to be missed. ALSO, if you cannot show off these pages to your client, select some of these and send them in e-mail messages.
Be sure to show off the LIVE Search Map for remax.com. This map is actual live searches on remax.com. The URL to the live map is http://workingforyou.remax.com
The YouTube RE/MAX channel is also very powerful!! There are tons of videos for your use here. Testimonial videos, news and market condition videos, homes, and much, much more. The URL is http://youtube.com/remax
We are also working on growing our office presence on YouTube as well. Our YouTube page is http://youtube.com/remaxregency. Be sure to schedule your own video.
Don't forget to add your personal mission statement, marketing plan, sample brochures, etc. There are tons of ideas and updated videos where you can learn more on RE/MAX University. There are over 100 great videos under the topic of "Listings", check them out.
Some properties
which appear for sale on this website may no longer be available because they
are under contract, have sold or are no longer being offered for sale.